It's Witchcraft.

I think I have fallen in love with Wildfox all over again. Their Fall 2010 lookbook has this romantic and playful version of The Craft going on. Awkward but beautiful school girls discover their powers and get up to mischief. There is a little story to go with it if you look here. The styling and set design fits in so well with the story and the best thing is there are soooo many photos. No I lie the best thing is that the 'witches' are styled up with Jeffrey Campbell and Litter SF throughout. Their lookbooks always look so much fun. Oh to be involved in them would make me very happy. I hope they bring out a video to go with it like they did for this season.